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Good Leadership starts with trust, and this is built when leaders show up with knowledge, action, passion and consistency. The Twelve Characters in The Good Leadership Book give a fresh and practical framework to be the kind of leader people believe in. Are you ready to discover what makes a good leader?

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The good leadership book

The twelve characters ESSENTIAL IN LEADERSHIP.

Leadership doesn’t have to be a mystery – or feel like climbing a mountain. The Good Leadership Book breaks leadership down into bite-sized, practical steps, making it easy (and even fun!) to explore, learn, and put into action – one Character at a time!

What if becoming a Good Leader felt more like stepping onto a stage than climbing a corporate ladder? Imagine having a cast of Characters within you – each one ready to help you tackle challenges, spark creativity, and lead with heart.

The Good Leadership Book invites you to experiment with new perspectives, try on different leadership roles, and discover just how adaptable, resilient, and inspiring you can be. With every Character you develop, leadership becomes less about theory and more about real, everyday adventure.

Ready to make your next chapter your most exciting yet? Dive in and unlock your leadership potential today:
The Book

the authors

Maria and Aamer have steered everything from award-winning multinationals to close-knit local teams. Their hands-on experience spans the boardroom and grassroots – so you get leadership insights that work anywhere.

Read more here…

The Authors
Aamer Naeem
Maria Pattinson

good leadership resources...

Supercharge your leadership journey today

The Model

Twelve Characters emerge from the interplay
between 3 Domains of application (Self, Others
and Context) and the 4 Dimensions to master
(Understanding, Ethics, Purpose and Communication) giving
you the details of the competencies required to develop.

The Model


Interactive Video Tour

 
Click on the video above and take a journey around the model using our interactive video. Just chose where you want to go after each segment and the video will take you there. Explore the Domains, Dimensions, Characters and Virtue Practitioners in much more detail.
Resources

Blogs, Resources & Training
Coming Soon

Coming Soon! Our latest writings on leadership and commentary of current and important issues using the lens of The Good Leadership Book. Information about
in-depth training programmes based around
The Good Leadership Model.
Also downloadable resources to accompany the book to help you get the most from your leadership journey.

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